What sets our method appart
Total immersion
We don't work for you. We work with you. Your teams are in the process from day one, because a strong brand isn't built from the outside. It's built from within.
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Entrepreneur mindset
Entrepreneurship is in our DNA. We think like founders, not vendors. We don't theorize, we decide, test, and move. Every call is made to drive real impact.
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Data and field testing
We don't rely on creative instinct. We rely on data, field testing, and an international network of partners. You move forward with an unfair advantage.
One word. Four letters. Four phases.
A method built to create brands people won't forget.
Define
We begin with an in-depth analysis: market, audience, competitors, behaviors, tensions.
Goal: build a solid diagnosis to guide every strategic decision from day one
Goal: build a solid diagnosis to guide every strategic decision from day one
Align
We align your brand’s DNA through a collaborative process.
The highlight: a workshop with your team.
Then we take the lead.
The highlight: a workshop with your team.
Then we take the lead.
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Reveal
We shape the brand and test it.
Name, visual identity, communication territory – every direction is tested in the field to refine what needs to be, before the final rollout.
Name, visual identity, communication territory – every direction is tested in the field to refine what needs to be, before the final rollout.
Engage
We prepare and structure your go-to-market strategy.
Activation plan, asset production, launch campaigns – everything is designed for a bold, cohesive and memorable market entry.
Activation plan, asset production, launch campaigns – everything is designed for a bold, cohesive and memorable market entry.
From analysis to activation. Nothing left to chance.
Zone 1
Market Understanding
Understand before you act.
- We analyze your industry, your audience, your competitors and challenges.Research, internal and external interviews, benchmarking – we build a sharp, contextual vision of the market your brand will live in.
Zone 2
What / How / Who / Why
Laying the groundwork.
- We clarify your goals, structure, positioning, market tensions, customer insights and key differentiators. This step frames the strategic thinking and sets the foundation for what’s next.
Zone 3
Brand DNA Workshop
A strategic, immersive workshop with your team.
- Together, we co-create your brand's DNA: manifesto, brand character, values, tone of voice, narrative frameworks, naming and early creative directions. This is where your brand starts to take shape.
Zone 4
Brand Creation
Our brand factory takes over.
- We present the first creative directions based on the strategy defined.Visual identity, typography, tone, intent – each concept is designed to be coherent, distinctive and scalable.
Zone 5
Market Testing – Iteration 1
We put the first directions to the test.
- Three concepts are tested with your key audiences.Goal: gather concrete feedback, understand perception and emotion, confirm early insights – or refine them.
Zone 6
Market Testing – Iteration 2
Two refined directions go back into the field.
- We test again with your future clients. This phase validates both creative and strategic choices before we converge on the final solution.
Zone 7
Brand Book
We consolidate everything into a structured document.
- The final Brand Book includes the visual identity, logo, narrative system, brand applications, usage guidelines, and all key strategic assets. It ensures long-term brand consistency.
Zone 8
Go-To-Market Plan
We build your first 90-day roadmap with our team of entrepreneurs.
- Action plan, campaigns, channels, messages, targets, timeline – every lever is mapped out to ensure a fast, efficient and focused launch.
Zone 9
Brand Launch
We support you all the way through launch.
- We produce the first content, go live, activate the campaigns, and transfer knowledge to your teams.Your brand hits the market with clarity, impact and a solid operational plan.
Zone 1
Market Understanding
Understand before you act.
- We analyze your industry, your audience, your competitors and challenges.
Research, internal and external interviews, benchmarking – we build a sharp, contextual vision of the market your brand will live in.
Zone 2
What / How / Who / Why
Laying the groundwork.
- We clarify your goals, structure, positioning, market tensions, customer insights and key differentiators. This step frames the strategic thinking and sets the foundation for what’s next.
Zone 3
Brand DNA Workshop
A strategic, immersive workshop with your team.
- Together, we co-create your brand's DNA: manifesto, brand character, values, tone of voice, narrative frameworks, naming and early creative directions. This is where your brand starts to take shape.
Zone 4
Brand Creation
Our brand factory takes over.
- We present the first creative directions based on the strategy defined.
Visual identity, typography, tone, intent – each concept is designed to be coherent, distinctive and scalable.
Zone 5
Market Testing – Itération 1
We put the first directions to the test.
- Three concepts are tested with your key audiences.
Goal: gather concrete feedback, understand perception and emotion, confirm early insights – or refine them.
Zone 6
Market Testing – Itération 2
Two refined directions go back into the field.
- We test again with your future clients. This phase validates both creative and strategic choices before we converge on the final solution.
Zone 7
Brand Book
We consolidate everything into a structured document.
- The final Brand Book includes the visual identity, logo, narrative system, brand applications, usage guidelines, and all key strategic assets. It ensures long-term brand consistency.
Zone 8
Go-To-Market Plan
We build your first 90-day roadmap with our team of entrepreneurs.
- Action plan, campaigns, channels, messages, targets, timeline – every lever is mapped out to ensure a fast, efficient and focused launch.
Zone 9
Brand Launch
We support you all the way through launch.
- We produce the first content, go live, activate the campaigns, and transfer knowledge to your teams.Your brand hits the market with clarity, impact and a solid operational plan.
What our clients say.
As part of my product development role at Groupe Mutuel, I had the opportunity to work with DARE to shape and communicate our new customer-centric product philosophy. Their support was key to getting the message across.
François Murer
CFO, Groupe Mutuel
Amazing experience with the entire DARE team.
They were always available and fully understood Innovaud’s challenges.
The promised results were not only delivered — they were exceeded. Thank you!
They were always available and fully understood Innovaud’s challenges.
The promised results were not only delivered — they were exceeded. Thank you!
Samuel Calani
Head of Marketing, Innovaud
Let's meet
que l'ordinaire.
For a coffee or a workout at our office. You in?
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