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2017 | It all starts with a tattoo
DARE isn’t just a startup — it’s a life mission.
2018 | DARE HQ 1.0
Our first real upgrade: from a Starbucks table to a 30m² office in downtown Lausanne.
2019 | Throwing clients off a cliff
Traditional networking events are boring.
So we launched our own — DAREx. First one? Bungy jumping with a dozen clients in a Swiss valley.
So we launched our own — DAREx. First one? Bungy jumping with a dozen clients in a Swiss valley.
2020 | The DARE mobile
A small agency with big ambitions. So we decided to shout it loud.
2021 | DARE enters Formula 1
We get the call: run a campaign between a Swiss watch brand and Alfa Romeo Orlen F1. Off we go to the team’s HQ in Hinwil, Switzerland.
2022 | 24h of Spa
That F1 project made some noise. Next up: handling the full communications of a racing team at the 24 Hours of Spa.
2022 | Our first billboard (total flop)
We love bold marketing. Maybe a little too bold for Switzerland.
2023 | Dakar Rally
Selected to follow a racing team for 3 weeks at the legendary Dakar Rally. Full comms managed by a 5-person team working day and night shifts.
2023 | Ronaldinho X DARE
Phone rings. “Guys, you’re managing an international campaign with Ronaldinho.”
On the way, he asks us to stop at McDrive. We grab a selfie to seal the moment.
On the way, he asks us to stop at McDrive. We grab a selfie to seal the moment.
2023 | DARE HQ 2.0
The year we went from small agency to serious reference. We move into our first 100m² office.
2023 | 50 clients, one Jeroboam
To inaugurate our new HQ, we open a Jeroboam with our clients.
2023 | Giant Top Chef
For another DAREx, we host a giant Top Chef competition. 10 teams, one jury, one hour, one tomato.
2023 | First drop
From the start, DARE wasn’t just an agency — it was a brand. We launch our first clothing drop: The bolder the better.
2023 | JTI X DARE
We land a major project with Japan Tobacco International. Weeks later, we’re running a 100-person mountain event. We even brought a hot air balloon — just for fun.
2023 | The most WTF team building ever
During a branding consulting project, we spend a week in Riga, Latvia. Team building activity: clay pigeon shooting.
Spoiler: it worked.
Spoiler: it worked.
2023 | Groupe Mutuel X DARE
We sign a major project to redefine the product marketing strategy of one of Switzerland’s largest insurers.
2024 | Our first athlete
We decide to back people who dare to chase their ambition. First step: sponsoring a young Swiss motocross talent.
2024 | Paris 2024 Olympic Games
We secure a fantastic project with the official outfitter for the international triathlon federations ahead of the Paris 2024 Olympics.
2024 | Football team sponsor
We become the main sponsor of a Lausanne-based football team. Honestly, seeing our logo on all the jerseys hits different.
2025 | 3x3 basketball sponsor
We loved seeing our logo on football kits so much, we decided to put it on basketball jerseys too.
2025 | DARE HQ 3.0
We’re moving into offices twice the size. 2025 already feels like a turning point in our growth.
2025 | The DARE GYM
A dream come true. We built our own gym — just for our team.A place to push limits, both at work and in training.
2026 | New merch collection EVOLVE
For this new DARE collection, one word came to mind: "EVOLVE". The past few months have been intense ones for our own evolution and growth.
2026 | We're bringing a Porsche into our offices
For an upcoming photo shoot, we're trying to fit a Porsche into our offices, on our gym. Verdict: it fits.
2026 | New merch drop "Made of Dreams & Deadlines"
The most accomplished collection we have launched with a message that has been close to our heart since our beginnings: Made of Dreams & Deadlines. To mark the occasion, we gave away over 50 t-shirts to our clients.
2026 | We are rethinking the entire identity of a Swiss foundation
A major project for our team: we are entrusted with the mission of rethinking the entire identity of FoRom Écoute. New name, new brand, new strategy: a project we are very proud of. Since then, the foundation is now called the "Swiss Hearing Foundation".
2026 | Launch of the DARE Coffee Drive-in
We're launching a Coffee Drive-in at our offices. The concept? Every Monday morning, between 7:30 and 9:00 AM we offer coffee to go. You stay in your vehicle and we serve you a coffee to start your week beautifully.
Your brand deserves better than ordinary.
30 minutes of honest conversation about your brand. No pitch, no sales, just a real discussion.
© 2025 lagencedare
