DARE x LET’S GO FITNESS
We’re currently partnering with Let’s Go Fitness, one of the leaders in Switzerland’s fitness industry. Our first mission was to help them define their brand DNA in order to bring together the group’s 2,000+ coaches under one strong, unified identity. We shaped values, a promise, a vision and a mission. To get there, we led several internal workshops to ensure a collaborative process, and then crafted powerful, emotionally resonant texts.
Today, we continue supporting the brand by producing multiple advertising videos alongside their marketing team. For each campaign, we create the visual universe, build the storyboard, select the music direction and manage the full production. We remain closely involved with this brand and its athletic spirit — one that strongly resonates with us.
We had the opportunity to design and produce the entire communication for Let’s Go Fitness’ signature class, GO FAST. From the creative idea to photo and video content production, our team orchestrated every step of the project.
We also produced product and lifestyle photography for the brand to use across social media, their website, and future campaigns.
This signature class is all about intensity — fast-paced with no time to breathe. We translated that energy into warm color tones, ultra-dynamic shots, and a looping transition to emphasize the relentless rhythm of the workout.
This class is designed with women in mind, targeting legs, abs and glutes. Built around group choreography, we highlighted that dynamic in the video. To strengthen the sporty universe, we also added motion design animations.
Let’s meet to talk about your ideas and ambitions.
Not over coffee – but with a workout session at our office. You in?