Our first mission was to support Groupe Mutuel in the development and marketing strategy of their products PrimaFlex and VariaInvest. We worked closely with the product teams to redesign the marketing approach, putting emotions, personas, and the “humanization” of offers at the center. This collaboration shaped products that truly resonate with customer needs and expectations. At the same time, we supported the sales teams in creating an innovative brochure. Designed to refresh and energize the sales process for PrimaFlex and VariaInvest, it ensured full consistency with the product marketing strategy defined earlier. The result: perfect synergy between product design and go-to-market execution.

A Strategic Vision for the Future

The second project, initiated at the request of Groupe Mutuel’s CEO, focused on organizing strategic reflection sessions with managers and executives. These collaborative workshops aimed to prepare the group for the future by gathering perspectives and visions on what lies ahead for the insurance industry. By fostering open and constructive dialogue, we helped Groupe Mutuel define a shared and inspiring vision for the years to come.
‍
These projects highlight our ability to guide clients through complex, ambitious initiatives, combining strategy, creativity and collaboration. We’re proud to contribute to Groupe Mutuel’s success and to play an active role in shaping their future growth.