DARE x DECATHLON

Decathlon entrusted us with the design and production of its BuyBack campaign in Switzerland, an initiative allowing consumers to return their used sports equipment in exchange for vouchers. The brief went beyond simple production: it was about giving strong brand consistency to a purposeful message, deployed across the whole of Switzerland in multiple languages. We handled the entire creative chain, from conceptualization to scripting through to final production, with an artistic direction designed to ensure every linguistic market received the same level of impact.
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Deliverables: creative concept, scripting, artistic direction, multilingual campaign production and delivery.‍
Deliverables: new logo, visual identity, signage, stationery, digital communications, physical materials, fundraising, photo and video production.