DARE x Graphisoft

Graphisoft, publisher of ArchiCAD and a global reference in BIM modelling, mandated us to
design their presence at the BIM DAY GVA trade show. The project began with a consulting phase
: understanding the brand's DNA, defining the activation concept and determining how to create
an immersive experience coherent with Graphisoft's positioning. From strategy through to final
installation, our team led the entire deployment : visitor experience, contest, video booth, design,
print, social media engagement and event coverage. A project that illustrates our approach :
consulting and execution are one.
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Deliverables : strategic consulting, brand activation design, art direction, stand installation, photo
and video production, social media content.