Innovaud, Switzerland's innovation promotion agency, entrusted us with two complementary
missions : the strategic launch of SyNNergy, a programme designed to connect businesses,
research institutes and innovation stakeholders at a regional level, and Innovaud's own new brand
campaign. For SyNNergy, we defined the brand strategy through a series of workshops, then led
the complete website redesign from start to finish. Two projects run in parallel, with one shared
requirement : ensuring every decision served both the programme's clarity and the institution's
credibility.

Deliverables : brand strategy, workshops, Innovaud brand campaign, UX/UI design, SyNNergy
website development.

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