DARE x Les Blanchisseries Générales LBG SA

LBG is a Swiss reference in the supply and maintenance of professional linen. Their internal expertise was solid, but their external image no longer was. The constraint was clear: modernize without touching the logo. This is precisely the kind of mission that reveals what branding truly is: well beyond the logo, a brand lives in its graphic charter, its materials, its vehicles, its spaces, its way of showing itself. We took over all of these touchpoints to align LBG's image with the quality they deliver every day.
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Deliverables: graphic charter overhaul, internal communication materials, vehicle wrapping, website redesign, photo and video production.