DARE x MINERIS

A new address cannot be invented. It must be built from a territory, a history and an intention.
That was the mission entrusted to us for this new district in Crissier : name, identify and give a
personality to a place that did not yet exist. The name "Mineris" was born from local history and
the mineral character of the site, two guiding threads that shaped every visual decision. A
premium palette, contemporary typography, a logo that speaks to the architecture of the
buildings. An identity designed to last as long as the neighbourhood it represents.
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Deliverables : naming, brand strategy, visual identity, graphic universe, physical and digital
materials.