DARE x Ronaldinho x Rebellion Timepieces

Rebellion Timepieces had decided to partner with Ronaldinho. Our role went far beyond
production, we were already accompanying the brand strategically, and it was a natural extension
to be entrusted with defining the entire framework of this partnership. Key messages,
collaboration universe, content strategy, conception and production of the main advertising
campaign : every decision was made to ensure the association between the brand and the
Brazilian legend was coherent, memorable and exploitable over time. The shoot (a DeLorean,
Ronaldinho, a stadium placed entirely at our disposal) was simply the culmination of the strategic
work done upstream.
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Deliverables : partnership strategy, messages and collaboration universe, content strategy,
advertising campaign conception and production, photo and video production.