Innovaud entrusted us with the brand strategy of its SyNNergy programme.

Client

Innovaud · SyNNergy programme

Sector

Innovation · public sector

Programme

Advantage

Context

Innovaud, the innovation agency of the canton of Vaud, supports start-ups and innovative SMEs in the region. With SyNNergy, it wanted to reach a new audience: SMEs across French-speaking Switzerland.

The SyNNergy programme brings together several companies facing the same challenge, so they can jointly develop a tailor-made, marketable solution. The concept is strong, but it needs to be explained simply to SME leaders. Following a public tender, Innovaud entrusted us with the programme's brand strategy and messaging, with one goal: making SyNNergy known to SMEs throughout French-speaking Switzerland.

Brand strategy

We began with a workshop with Innovaud's teams to bring out the programme's vision and DNA. Internal workshops at DARE then allowed us to explore SyNNergy's world in depth and define how to make it known in the region.

The approved strategy was set out in a reference document that serves as the backbone for Innovaud's teams as the programme moves forward.

Arguments and messaging

Building on the strategy, we developed the messaging with our creative team and copywriters: arguments, slogans, copy and calls to action. Every message was designed to speak directly to SME leaders and help them understand in seconds what SyNNergy can bring them.

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Samuel Calani

Head of communications

A great experience with the whole DARE team. Impeccable availability and a real understanding of Innovaud's challenges. What was delivered fully lived up to what was promised, and even went beyond! Thank you!

Impact