Rebellion Timepieces entrusted us with the brand campaign for its new ambassador: Ronaldinho.
Rebellion Timepieces had just signed Ronaldinho as its ambassador. The partnership needed to become a campaign true to the brand.
Pairing a Swiss watchmaker with a football legend, 2005 Ballon d'Or winner and world champion, opens up great possibilities and carries one risk: that the player's fame overshadows the brand's identity. Rebellion Timepieces entrusted us with the strategic thinking, concept and coordination of the campaign, so that every image would serve the brand first.
Campaign strategy
Before any creative idea, we defined what this partnership needed to say about Rebellion Timepieces. This work established the common ground between the brand and the player, the campaign's central message and the tone to adopt.
This strategic framework guided every decision that followed, from the concept to the last day of filming.
Concept and creative direction
We imagined and developed the campaign from this framework: the core idea, the script, the intent behind each sequence and the list of content to produce. Every element was designed to showcase the timepieces and the brand's world, with Ronaldinho as its voice.
Coordination and production
Production was carried out with a partner video agency, which we led from start to finish. Over three full days alongside Ronaldinho, between Geneva and Lausanne, we coordinated a team of ten people.
Our role on set: making sure every shot stayed true to the strategy defined upstream and to Rebellion Timepieces' identity.
An extremely enthusiastic and professional team! Always proactive, with creative and relevant ideas. It has been a real pleasure working with DARE all these years. A relationship of trust built to last.
A campaign that serves the brand
Ronaldinho's fame carries Rebellion Timepieces' message, without ever overshadowing it.
A strategic framework before production
Territory, message and tone were defined before the first day of filming, guiding every creative decision.
A project led from start to finish
Three days, two cities and ten people, with a single direction, from strategy to filming.
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