DARE x JTI

Brand specialists for Japan Tobacco International

We were appointed as brand specialists by JTI (Japan Tobacco International) for an innovation project. Our mission: organize workshops in Barcelona, Riga and London with teams coming from all over the world.

We imagined, tested and helped launch international brands. NDA signed — so unfortunately, we can’t say much more.

Among our various missions with JTI, the company also entrusted us with the full organization of an event for 100 members of their Global Risk Reduced Products (GRRP) team. Starting from a blank page, we created the entire program: branding, emotions, activities and a participant experience like no other.