Novae Restauration entrusted us with its brand DNA and the redesign of its sales proposal.
A leading contract catering company in French-speaking Switzerland, Novae Restauration wins a large share of its contracts through public and private tenders. Its brand needed to be as strong as its expertise.
In contract catering, decisions are made on paper: a committee compares several providers, often within minutes, based on a written proposal. The quality of Novae's meals, the commitment of its teams and its rigour had to come through from the very first pages.
Novae entrusted us with a multi-stage mandate: defining its brand DNA, structuring its messaging and completely redesigning its sales proposal. The ambition was clear: to lay the foundations of the brand for the years ahead. Today, we support Novae in creating its new sub-brands, built on these same foundations.
Brand DNA
We opened the mandate with a brand DNA workshop with Novae's teams. This work defined and validated the brand's foundations: its promise, its personalities, its character traits and its distinctive advantages over the competition.
This DNA became the shared reference for every decision that followed, from the sales proposal to the new sub-brands.
Messaging and narrative
Building on the DNA, we defined Novae's key messages and the tone of its communication. We then built a narrative aligned with its audiences and business objectives, deciding what needed to be said first and what could be left aside.
This editorial work gave Novae a clear and consistent voice that every employee can use with a client or prospect.
A redesigned sales proposal
We redesigned it as a true tool of persuasion: a new structure, a clear hierarchy of information and a common core bringing together Novae's cross-cutting commitments.
The copy was rewritten and tightened around client benefits, and the layout was completely redesigned in line with the brand DNA we had defined. The sales teams now have a solid foundation they can tailor to each tender.
Brand architecture and sub-brands
The foundations laid with Novae now allow the company to go further. We are supporting it in creating new sub-brands, each with its own territory and all connected, closely or more loosely, to Novae's shared DNA.
This brand architecture allows Novae to develop new offers without diluting what makes it strong.
Responsiveness, flexibility and availability made all the difference, especially with particularly challenging deadlines. A real ability to quickly grasp the challenges and propose relevant, impactful solutions. The final result is stunning and exceeded expectations. I wholeheartedly recommend this agency to any company looking for a reliable, committed and results-driven partner.
A clear and compelling pitch
Key messages and a narrative that allow the teams to present Novae with clarity and conviction.
A proposal that convinces
A clearer sales proposal, focused on client benefits and adaptable to every tender.
A brand ready to expand
Novae's new sub-brands are built on a shared DNA, without diluting the parent brand.
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